Why small businesses should treat December as the start of next year, not just the end of this one.
Most companies treat December as a race to close the year strong, but the best leaders know it is also the time to plan for what comes next. This article explores why small businesses should use the final weeks of the year to review operations, align teams, and identify profit drivers. With data-backed insights and practical steps, Vision2Velocity outlines how year-end clarity can turn January and February into a launchpad for growth, not a recovery period.
Startups Are Back, and This Time, They’re Smarter
After years of market volatility, startups are making a comeback—and doing it smarter. Today’s founders are building with structure, data, and discipline, not just speed. This article explores the new wave of entrepreneurial growth, the Gen Z mindset driving it, and why operational clarity is now the ultimate competitive advantage for sustainable scaling.
The Double-Edged Sword of AI: Efficiency, Layoffs, and the Future of Small Business Operations
AI isn’t a distant innovation anymore. It’s here, reshaping how work gets done across every industry. For small and growing businesses, the opportunity isn’t in building proprietary systems but in learning how to use existing tools strategically. This article explores how founders can introduce AI responsibly, avoid common pitfalls, and build the operational foundation that turns technology into a true accelerator for growth.
From Pharma Advertising to Vision2Velocity: The Next Evolution in Scaling Startups
After 25 years leading operational transformations in pharma advertising, Jason Valdez is charting a new course. Drawing on lessons from scaling global agencies and agile boutiques alike, he has launched Vision2Velocity, a consulting firm dedicated to helping early-stage founders and small businesses build the operational clarity and scalable growth needed to thrive.
The Digital Tools I Recommend to Operationalize Growth
The right tools don’t just make work easier—they make growth possible. In this post, I break down the digital platforms I personally use (and recommend) to help small businesses operationalize structure, streamline productivity, and scale with clarity. Whether you're just getting started or optimizing for expansion, this curated list will help you choose the right tech at the right time—without the enterprise price tag.
9 Books & Tools That Helped Me Build Scalable Operations and Can Help You Too
Looking to scale your business with clarity and confidence? These are the nine books and tools that shaped my approach as COO of a fast-growing agency and now power the strategies I use at Vision2Velocity. Whether you're navigating growth, restructuring, or preparing for acquisition, this curated list will give you the frameworks, insights, and mindsets to operationalize your vision and accelerate your impact.
From the Inside Out: What Real Chemistry’s Acquisition of Greater Than One Means to Me and the Future of Operational Consulting
What does it really take to get acquired? As the former COO of Greater Than One, I had a front-row seat—and a firm hand on the wheel—as we restructured, scaled, and positioned the agency for acquisition by Real Chemistry. This isn’t just a story about a deal—it’s a roadmap for how operational clarity, strategic execution, and talent alignment can transform your company’s future. Now, through Vision2Velocity, I’m helping other businesses do the same.