From the Inside Out: What Real Chemistry’s Acquisition of Greater Than One Means to Me and the Future of Operational Consulting

In July 2025, Real Chemistry acquired Greater Than One, a healthcare-first media and technology agency I had the privilege of helping lead through one of its most pivotal transformations. As COO, I spent the last two years redefining the agency’s structure, optimizing operations, and aligning our talent, tools, and processes to scale in a way that would make us both attractive and integration-ready.

This acquisition wasn’t an accident, it was the result of intentional, operational rewiring.

And it’s precisely that type of work that inspired me to launch Vision2Velocity: an operational consulting firm designed to help other organizations navigate growth, scale smartly, and, if desired, prepare for acquisition or investment.

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A Case Study in Strategic Reinvention

When I joined Greater Than One, we were a highly specialized team with big ideas, strong relationships, and a depth of healthcare expertise. But like many growing agencies, we had grown organically and with that came silos, duplicative processes, and inconsistent execution. My mandate as COO was clear: turn vision into value through structure, clarity, and intentional growth.

Here's how we did it:

1. Restructured the agency into business units with clear P&L ownership, creating accountability and agility.

2. Streamlined operations by implementing a universal process across departments, reducing inefficiency and improving client delivery.

3. Built proprietary tools like Greater Reach, Greater Score, and Greater Omni to make our media strategy and execution more predictive, measurable, and scalable.

4. Centered the client experience, ensuring that our strategies weren’t just creative or compliant; they were measurable, repeatable, and effective.

These moves weren’t just internal improvements, they were strategic differentiators. And in the end, they became key reasons Real Chemistry saw Greater Than One as a valuable addition to its network.

Lessons I Carried Into Vision2Velocity

The journey of leading Greater Than One into acquisition wasn't just a career milestone, it was the proving ground for what I now offer through Vision2Velocity. This experience has shaped our consulting approach in three major ways:

1. Operational Clarity Is Not Optional, It’s a Catalyst

So many companies have vision but lack a pathway to execute. At Greater Than One, we learned that vision only becomes scalable when backed by clear roles, repeatable processes, and measurable performance indicators. This is exactly what Vision2Velocity helps companies build.

2. Talent Structure Fuels Value Creation

Acquirers don’t just look at revenue, they look at the strength of your team and the systems that support them. Our restructuring into lean, empowered portfolios created both focus and leadership depth. It also made the company more resilient and attractive. Vision2Velocity helps organizations evaluate whether they have the right people in the right seats—and what to do when they don’t.

3. Execution Without Insight Is Just Activity

Our proprietary tools at Greater Than One weren’t just bells and whistles, they gave clients visibility into what was working and why. That data-backed approach not only earned trust but created stickiness and value. At Vision2Velocity, we help companies operationalize similar systems without the need for expensive tech, so they can measure impact in real time.

What This Means for Companies Preparing to Grow or Sell

If you’re a founder, CEO, or operator considering growth, funding, or a future transaction, here’s what Greater Than One’s story confirms:

• You don’t need to be big to be valuable; you need to be ready.

• Operational maturity is a signal to the market.

• Buyers invest in structure, clarity, and repeatable success.

Through Vision2Velocity, I now partner with small and mid-sized businesses to build exactly that. Whether you're preparing for scale, navigating change, or simply trying to execute more efficiently, our model is built on lived experience, not just frameworks.

Closing Thoughts

Watching Greater Than One become part of Real Chemistry was deeply personal and professionally affirming. I know what it takes to transform from the inside out, and I know how rare it is to find a partner who can guide that journey with both strategic insight and practical execution.

That’s what I’ve built in Vision2Velocity. And I’m ready to help others do the same.